giffgaff Transmutation

As we know that e-waste causes natural disasters like global warming but few know that e-waste can creates harmful toxic mines. Research shows that exposure to heavy metal will cause DNA damage. I highlight this fact by exaggerating the consequences via this “Transmutation" campaign. The name is the action of changing or the state of being changed into other form. This is demonstrated in the campaign: An insect transforms into a giant monster due to e-waste, an old phone being recycled and converted into money. The monster transformation plays with dynamic motion in order to enhance the transmutation element. With eye catching visual, it get people's attention to drive home the message: e-waste causes transmutation and giffgaff can create a safer and cleaner world.

Music Composer: Itsjckson